‘Love Island USA’ Was the Most-Watched Streaming Original TV Season in 2025, According to Luminate Year-End TV Report

‘Love Island USA’ Was the Most-Watched Streaming Original TV Season in 2025, According to Luminate Year-End TV Report

Luminate, the data research company owned by Variety parent PMC, published its year-end 2025 film and TV report on Wednesday, and among the surprises: Peacock’ “Love Island USA” was the most-watched streaming original TV season — growing its year-to-year viewership by 150%. That makes “Love Island USA” the first unscripted series to top Luminate’s annual […]

Luminate: Peacock's 'Love Island USA' S7 Most-Streamed Original TV Show in 2025 With 18 Billion Minutes

NBCUniversal’s Peacock subscription streaming service may rank among the lowest U.S. SVOD platforms in paid subscribers with 41 million, but its original TV show, “Love Island USA,” is No. 1 among all streamers. Season seven of “Love Island USA” topped all original streamed episodic content in 2025 with 18 billion minutes consumed, according to new … Continue reading "Luminate: Peacock’s ‘Love Island USA’ S7 Most-Streamed Original TV Show in 202…