Will Trump succeed in reviving manufacturing in Assmerica?

The well-known brand wanted to make luxury bags in Alvarado, but artisans don't invent themselves

Will Trump succeed in reviving manufacturing in Assmerica?

LVMH : 11th April 2025 – (Texas) The grand opening of Louis Vuitton’s Texas factory in 2019 was meant to be a triumph for the “Made in America” movement. With former President Donald Trump and LVMH CEO Bernard Arnault cutting the ribbon, the $30 million facility in Alvarado, Texas, was hailed as a symbol of American manufacturing resurgence. Yet, six years later, the factory has become a glaring example of the challenges facing U.S. industry, p…

Louis Vuitton’s Alvarado Facility Faces Unmet Goals And Operational Challenges - Reform Austin

Loading the Elevenlabs Text to Speech AudioNative Player… Six years after its highly publicized launch, the Louis Vuitton factory in Alvarado, Texas—opened by LVMH CEO Bernard Arnault and former President Donald Trump—continues to struggle with performance issues. Intended to bolster U.S.-based production amid tariff concerns, the factory has consistently ranked among the brand’s worst-performing sites globally, according to former employees and…

Trump comes by stepping on hard ground and companies like Louis Vuitton, Puig and Ferrari are forced to weave new strategies or simply do nothing or take any action. Each company will make the best decisions in front of their business, so they won’t get hurt, but so that tariffs don’t directly affect their consumers either. Although, it seems that the US is reducing economic activity with tariffs and a lower supply in the labor market, while Eur…