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Louis Vuitton latches on to the real thing

Summary by Scuttlebutt Sailing News

The eagerness of sailing to capture commercial attention has led marketers toward car racing comparisons: • SailGP is the NASCAR of sailing • America’s Cup is the F1 of sailing “We have always said SailGP is for the racing fan — not your typical sailing fan,” said SailGP CEO Russell Coutts. “This is the very best of high-speed, high-tech racing, but on water.” For Louis Vuitton, a supporter of the America’s Cup since 1983, they have now latched …

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Scuttlebutt Sailing News

Louis Vuitton latches on to the real thing

The eagerness of sailing to capture commercial attention has led marketers toward car racing comparisons: • SailGP is the NASCAR of sailing • America’s Cup is the F1 of sailing “We have always said SailGP is for the racing fan — not your typical sailing fan,” said SailGP CEO Russell Coutts. “This is the very best of high-speed, high-tech racing, but on water.” For Louis Vuitton, a supporter of the America’s Cup since 1983, they have now latched …

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Scuttlebutt Sailing News broke the news in 3 days ago on Wednesday, February 19, 2025.

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