ITV Announce Huge Changes as Lorraine and Loose Women See Episodes Slashed - Liverpool Echo
- ITV revealed extensive changes to its daytime lineup beginning January 2026, reducing the airtime of Loose Women and Lorraine while extending Good Morning Britain in the UK.
- The changes respond to shifting viewer habits favoring online content and aim to reduce costly topical daytime shows that lack long-term streaming appeal.
- Loose Women and Lorraine will air for 30 weeks annually, with Lorraine cut to a 30-minute slot from 9:30am to 10am, while Good Morning Britain expands to 6am–9:30am.
- ITV will cut over 220 staff, half of its daytime production workforce, and shift Good Morning Britain production to ITN, pledging to reinvest savings into drama, sports, and entertainment.
- These scheduling and production changes aim to secure ITV’s daytime future by consolidating news operations and maintaining trusted journalism amid evolving audience preferences.
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Lorraine and Loose Women axed for HALF A YEAR in 'emergency' ITV shakeup
Lorraine and Loose Women axed for HALF A YEAR in 'emergency' ITV shakeup - ITV has announced a slew of major cuts to its daytime programming schedule, with Lorraine Kelly's popular morning show bearing the brunt of the changes
·London, United Kingdom
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- 43% of the sources lean Left, 43% of the sources lean Right
43% Right
L 43%
14%
R 43%
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