L’Oréal Launches Global #JoinTheRefillMovement Campaign to Promote Refillable Beauty Packaging - Packaging MEA

Why refillable beauty is becoming more than a trend

The beauty industry has long been associated with innovation and self-expression, but it also carries a significant environmental footprint. According to a 2025...

L’Oréal Expands Global Campaign for World Refill Day

L'Oréal has expanded its global campaign for World Refill day, called #JoinTheRefillMovement, which starts June 16.

L’Oréal Groupe expands #JoinTheRefillMovement in celebration of World Refill Day

L'Oréal launches the third and most ambitious edition of #JoinTheRefillMovement: its biggest-ever corporate sustainability campaign, uniting four divisions, 18 brands and 28 products, including many joining for the first time in celebration of World Refill Day (16 June).

L’oréal calls on consumers in Egypt to join the refill movement to deliver value and sustainable beauty

This is the most comprehensive corporate sustainability campaign in the Group's history, confirming that refillable beauty is no longer a niche choice, but the obvious one

L’Oréal launches global #JoinTheRefillMovement campaign to promote refillable beauty packaging - Packaging MEA

L’Oréal has launched the latest edition of its global #JoinTheRefillMovement campaign, expanding efforts to promote refillable packaging across its beauty, skincare, fragrance, makeup and haircare brands. Timed to coincide with World Refill Day on 16 June, the initiative focuses on increasing consumer awareness and adoption of refill formats as part

L’Oréal launches largest-ever refillable beauty campaign

CLICHY, France — L’Oréal Groupe has launched the third and largest edition of its global #JoinTheRefillMovement campaign, bringing together 18 brands and 28 products across skincare, fragrance, makeup, and haircare as the company seeks to make refillable beauty a mainstream consumer choice.Timed to coincide with World Refill Day on June 16, the campaign spans L’Oréal’s Luxe, Consumer Products, Professional Products and Dermatological Beauty divi…