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Longtime local marketing firm WebStrategies to rebrand as Geear - Richmond BizSense

WebStrategies (soon to be Geear) CEO Chris Leone (Courtesy Chris Leone) A fateful meeting almost 10 years ago has led to a new name for a longtime local digital marketing firm.  Midlothian-based WebStrategies, an around 50-person company founded in 2004 by Neal Lappe, is rebranding early next month as Geear (with two e’s).  Geear as an acronym stands for “growth, essentialism, empathy, accountability and doing what’s right” and harkens to 2017, …
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Richmond BizSense broke the news in Richmond, United States on Thursday, July 31, 2025.
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