Long John Silver’s Is Making a Major Change to Its Logo — Here’s Why

Long John Silver’s Rebrand Sparks Fears of Customer Revolt

Long John Silver's, the nautical-themed fast-food chain, has unveiled a new logo that removes all reference to its signature seafood in a risky move that experts say could spark a Cracker Barrel-style customer backlash. The company, which has 485 U.S. locations, has swapped the pale red fish swimming above its name in its most recent logo for a golden chicken and has modified its name, adding the words "Chicken + Seafood" below "Long John Silver…

Long John Silver’s Is Making a Major Change to Its Logo — Here’s Why

Long John Silver's, which specializes in seafood, has unveiled a new logo featuring a chicken — instead of a fish — in its center. Here's why.