Loblaw Closing Second of Three Ultra-Discount No Name Stores
Loblaw's ultra-discount No Name stores offered up to 20% lower prices but closed two locations after failing to sustain sufficient customer demand.
- Loblaw Cos. Ltd. is closing the second of three Ontario No Name ultra-discount grocery stores it was piloting, leaving only the Brockville location open.
- The LaSalle store, which had an initially strong customer response, failed to attract enough of a long-term customer base to remain sustainable.
- The limited pilot aimed to offer fewer products at lower prices than Loblaw's existing discount banners like No Frills, but the scaled-back assortment likely contributed to its struggles.
21 Articles
21 Articles

‘Difficult decision’: Loblaw closing second No Name store in Ontario — here’s why
Loblaw closed the No Name store in St. Catharines in July and will close the Lasalle location on Oct. 25. Here’s where the last store is staying open for ultra cheap groceries.

Loblaw closing second of three ultra-discount No Name stores
Loblaw Closing Second of Three Ultra-Discount No Name Stores
Just over a year after they opened, Loblaw Cos. Ltd. is closing a second location of the three No Name stores it was piloting as a bet on ultra-discount. The grocer says it will close its LaSalle, Ont., No Name store near Windsor on Oct. 25, after already shuttering its St. Catharines store in July. A third location in Brockville will remain open. Loblaw says the stores, which promised to deliver even lower prices than its existing discount bann…
Only the Brockville store will remain open. The post Loblaw closes a second of three "unnamed" stores in Ontario appeared first on Les Affaires.
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