India Leads Asia in LLM Search Reach: Report

India leads Asia in LLM search reach: Report - tennews.in: National News Portal

New Delhi, Sep 28 (IANS) Large language models (LLMs) search currently features in 22 per cent of purchase journeys in India and shapes final brand choice in 65 per cent of LLM‑assisted journeys, a report said on Monday. The report from Boston Consulting Group (BCG) said India’s 22 per cent use of LLMs of purchase […] The post India leads Asia in LLM search reach: Report appeared first on tennews.in: National News Portal.

LLM Search Features in 22% of India’s Purchase Journeys, Nearly 4X Japan: BCG Report

Mumbai: LLM search has emerged as one of the fastest-growing touchpoints in the Indian consumer journey, featuring in 22% of purchase journeys in the country, according to Boston Consulting Group’s (BCG) latest report, Future of Influence: AI Is Rewriting the Rules of the Consumer Journey in Asia. The report finds that India leads the four Asian markets studied—India, China, Japan and South Korea—in LLM search adoption. At 22% of purchase journe…

India leads Asia in LLM search reach: Report

New Delhi, Sep 28 (SocialNews.XYZ) Large language models (LLMs) search currently features in 22 per cent of purchase journeys in India and shapes final brand choice in 65 per cent of LLM‑assisted journeys, a report said on Monday. The report from Boston Consulting Group (BCG) said India's 22 per cent use of LLM's of purchase journeys is the highest rate among the four Asian markets studied, India, China, Japan, and South Korea, and nearly four t…