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‘Live From E!’ Linear Viewership Up 30% For 2024 Awards Coverage As NBCUniversal Deploys Multi-Platform Event Strategy

Summary by Ground News
Live From E! is currently averaging 735K viewers across the Oscars, Grammys, Emmys and People's Choice Awards. That's a 30% audience increase over these four ceremonies last year (or, in 2022 for the Emmys), according to data from NBCUniversal. The E! saw its highest-rated day of Oscar programming in the 18-49 demo since 2020.

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‘Live From E!’ Linear Viewership Up 30% For 2024 Awards Coverage As NBCUniversal Deploys Multi-Platform Event Strategy

EXCLUSIVE: There’s no doubt award shows are making at least a little bit of a comeback, and as viewership for the major ceremonies has ballooned this year, so has interest in what’s going on behind the scenes. From red carpet coverage to backstage content, people want to know what the stars are up to now that no one is on strike and production is ramping up on high-profile projects — and it looks like they’re flocking to Live From E! to see i…

·Los Angeles, United States
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Deadline broke the news in Los Angeles, United States on Friday, March 22, 2024.
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