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In Leak, Facebook Partner Brags About Listening to Your Phone’s Microphone to Serve Ads for Stuff You Mention

  • A leaked pitch deck from Cox Media Group reveals a service called “Active Listening” that targets ads based on conversations near microphones, described as “creepy, but definitely great for marketing.”
  • Amazon, Google, and Meta denied involvement in Cox Media Group’s "Active Listening" program, with a Meta spokesperson asserting they do not use phones' microphones for ads.
  • The pitch deck claims these companies were clients, but all tech firms refuted participation in the active listening strategy to enhance advertising.
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404media.co broke the news in on Monday, August 26, 2024.
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