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Lipton Develops QR-code-enabled Packaging

Summary by Packaging World
Lipton shares its vision for connected packaging to enhance consumer engagement, educate consumers on product quality and brewing techniques, and collect data for targeted marketing.
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Lipton Develops QR-code-enabled Packaging

Lipton shares its vision for connected packaging to enhance consumer engagement, educate consumers on product quality and brewing techniques, and collect data for targeted marketing.

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Packaging World broke the news in on Monday, March 31, 2025.
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