Life after the ‘Big 4’: are tennis’ modern stars cutting through like they used to?

Life after the ‘Big 4’: are tennis’ modern stars cutting through like they used to?

Tennis’ four Grand Slams (the Australian, French and United States Opens, as well as England’s Wimbledon tournament) attract millions of spectators and billions of viewers each year. Melbourne’s Australian Open kicked off on Sunday and more than 1.2 million people are expected through the gates this year, with a global media audience of 2.2 billion viewers. As the sport has evolved, fans have gravitated to vibrant personalities alongside incredi…