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Lidl: the Big Return on Screen via the Back Door of Connected Tv - the Media Leader En
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Less than two months after having slammed the door to linear television, Lidl reappeared on French televisions — but this time, by a completely different channel. The German discounter entered into a one-year agreement with TF1 PUB to occupy, exclusively and twice a week, the place of choice of the streaming platform TF1+. A strategic pivot that says a lot about the recompositions underway in the French advertising landscape. Divorce with conven…
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