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Lidl releases own slow juicer that's £100 cheaper than branded alternative
Lidl says the SilverCrest model preserves nutrients and yields more juice, while costing £100 less than a cited Ninja alternative.
On Thursday, Lidl launched the SilverCrest Slow Juicer in its Middle Aisle, priced at £49.99. The retailer markets the appliance as a tool for consumers following the viral 'drink your skincare' trend.
Promoting the device, Lidl describes it as a "perfect kitchen companion for beauty enthusiasts looking for ways to concentrate on their glow." The machine promises "juicy value for shoppers" while preserving nutrients.
Features of the unit include a pulp collector, a reverse function for unclogging, and a powerful motor for processing hard vegetables. The machine disassembles for easy cleaning and comes with a three-year warranty.
Lidl highlights the appliance as an affordable alternative to premium competitors. The retailer cites the Ninja 3-in-1 Cold Press Juicer, Slicer & Shredder with Anti-Clog Filter, which retails for £149.99.
Alongside the juicer, the supermarket released its Premium Freezy Ice Cream Maker in the latest Middle Aisle drop. This companion appliance allows users to freeze ingredients for 24 hours before spinning them into frozen desserts.