Lidl: 88% of Fresh Milk Pilos Comes From Romanian Producers

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Pilos, the milk brand of the Lidl retailer, ranks first in the ranking of the most well-known brands in Romania, with a reputation of 66%, according to the study "Private Labels 2025", carried out by NielsenIQ. Research shows that 89% of consumers who know the brand have bought Pilos products at least once. The brand is developed by Lidl [...]

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Pilos, the milk brand of the Lidl retailer, ranks first in the ranking of the most well-known brands in Romania, according to the study NielsenIQ "Private Labels 2025. Brand reached a level of reputation of 66% among consumers in the urban environment, and 89% of those who know it bought at least once products [...] Article Lidl, performance with the Pilos brand. 66% of Romanians in the urban environment know the brand, and up to 88% of fresh mi…

www.portalspozywczy.pl

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Pilos, Lidl's own brand, has become the most recognizable private label in Romania. A NielsenIQ study shows that 66% of consumers recognize it, and nearly nine out of ten of those who recognize it have purchased its products at least once. According to the industry portal Retail-FMCG.ro, Lidl also relies on local suppliers. In the case of Pilos fresh milk, 88% of its supply volume comes from Romanian producers.

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Reading Time: 3 minutesLidl own brand dedicated to dairy products, Pilos, occupies the first position in the top of the most well-known brands in Romania, according to *Study NielsenIQ "Private Labels 2025. With a notoriety level of 66%, Pilos leads the ranking of its own brands in the market, showing the notoriety that it enjoys among Romanian consumers in the urban environment. For example, 89% ...

www.economica.net

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Currently, more than 81% of the volumes of milk, cream, kefir and healthy sold in the Lidl store chain under the brand name Pilos come from Romanian suppliers. Pilos is the most well-known brand of its kind in Romania, according to a study by NielsenIQ.