Lidl Will Be the Main Sponsor of the Itzulia 2027
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4 Articles
The Itzulia will be the main sponsor in 2027. Lidl will replace the Sabadell Bank, which has accompanied the race for the past 14 years, and will also be incorporated as the main support of the San Sebastián Classic. The international food distribution company will thus expand its presence in state cycling, with a multi-year agreement that will cover five of the main tests of the calendar.
Lidl becomes Official Food Sponsor Fresco de La Vuelta and four more cycling competitions since 2027. The entry Lidl becomes Official Food Sponsor Fresco de La Vuelta and four more cycling competitions since 2027 was first published in Marketing Insider Review.
From 2027, Lidl will become a key partner of five prestigious cycling races in Spain, including La Vuelta and La Vuelta Femenina. As part of the multi-year agreement, the chain will serve as Official Fresh Food Partner, among other roles.
Lidl is further expanding its involvement in international cycling. From 2027, the German supermarket chain will be a sponsor of five major cycling races in Spain, including the Vuelta a España, the Vuelta Femenina, the Tour of the Basque Country, the Tour of Catalonia, and the Clásica San Sebastián. The partnership with organizer Unipublic has been concluded for several years. Lidl […]
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