Liberal government turning to influencers to get its message to younger Canadians

Liberal government turning to influencers to get its message to younger Canadians

OTTAWA — Dennis Mathu and Stephanie Gordon first started posting financial-advice videos on YouTube three years ago — a side hustle that helped to scratch a creative itch.

Liberal government turning to influencers to get its message to younger Canadians

OTTAWA — Dennis Mathu and Stephanie Gordon first started posting financial-advice videos on YouTube three years ago — a side hustle that helped to scratch a creative itch.  They never imagined it would lead them down some of the most powerful political corridors in Canada.  Mathu and Gordon — Steph & Den, as they’re known […]

Liberal government turning to influencers to get its message to younger Canadians

OTTAWA – Dennis Mathu and Stephanie Gordon first started posting financial-advice videos on YouTube three years ago — a side hustle that helped to scratch a creative itch. They never […]

Liberal government turning to influencers to get its message to younger Canadians

OTTAWA — Dennis Mathu and Stephanie Gordon first started posting financial-advice videos on YouTube three years ago — a side hustle that helped to scratch a creative itch.  They never imagined it would lead them down some of the most powerful political corridors in Canada.  Mathu and Gordon — Steph & Den, as they’re known online — were among several content creators invited to Tuesday’s federal budget lockup, where they got early access to Ottaw…