LG Wants AI To Keep An Eye On Your Mood To Sell You More Personal Ads - Stuff South Africa

LG has a new plan: You want to play advertising in webOS that matches your feelings and beliefs. LG or its subsidiary, LG Ad Solutions, has entered into a partnership with Zenapse. The latter promise partners an AI solution that works with "emotional" intelligence. The basis is a Large Emotion Model (LEM). Ultimately, it is not only about using demographic characteristics, but also about dividing viewers into groups using so-called psychographic…

LG is partnering with Zenapse to integrate with its intelligent televisions an artificial intelligence that analyses the emotions of viewers. The aim is to offer targeted advertisements tailored to each individual facing the screen. The table reminds us how similar smart TVs are to Trojans in homes since the achievement of such a goal cannot be achieved without sensors that harm the privacy of users...

LG Wants AI To Keep An Eye On Your Mood To Sell You More Personal Ads - Stuff South Africa

The TV, once a humble cornerstone of your home, will now keep a trained eye on your habits, emotions, and personal beliefs – all to serve ads that are more personalised. That’s only if you own an LG TV, however, which recently partnered with Zenapse to build that very functionality right into its webOS TV software using AI. The eye of LG Zenapse is a self-described marketing platform powered by what it calls “AI-powered emotional intelligence.” …

LG Ad Solutions Partners with Zenapse to Integrate Emotional AI into CTV Advertising

The collaboration comes as connected TV advertising continues rapid growth, with US spending projected to reach $40 billion by 2027.