LG Electronics Establishes First Brand Experience Space at U.S. University… Expanding Talent Acquisition and Industry-Academic Collaboration

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LG Electronics has opened its first brand experience space at a U.S. university. The company plans to allow students to encounter LG products in their daily lives and utilize the space to secure local talent by operating internship and research collaboration programs. This marks an expansion of the brand experience spaces previously operated at domestic universities to an overseas market. LG Electronics has established the 112-square-meter ‘Life…

ddaily.co.kr

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[Digital Daily Reporter Kim Moon-ki] LG Electronics has set out to expand its reach to young people overseas by opening a dedicated space at the student center of Vanderbilt University in Tennessee, USA, where visitors can experience its home appliance lineup. On the 4th (local time), LG Electronics announced the opening of a 112-square-meter brand space called "Life's Good Lounge" at the student center of Vanderbilt University in Nashville, Te…