LG Ad Solutions Partners with Databricks to Simplify Data Collaboration and AI Insights in Connected TV

LG Ad Solutions Partners with Databricks to Simplify Data Collaboration and AI Insights in Connected TV

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Oct 22, 2025-

LG Ad Solutions Partners with Databricks to Enhance CTV Data Collaboration

LG Ad Solutions has teamed up with Databricks to make data collaboration easier. This partnership adds LG Ad Solutions’ Automated Content Recognition (ACR) data to Databricks’ Delta Sharing. You can find it in the Databricks Marketplace. Brands, agencies, and media partners can now access global viewership data. This comes with improved security. They can analyze it in real time. They can also mix this data with their own first-party datasets. A…

LG Ad Solutions Partners with Databricks to Simplify Data Collaboration

LG Ad Solutions, a global leader in advanced advertising for Connected TV (CTV), has announced a strategic partnership with Databricks, the Data and AI company, to deliver LG Ad Solutions’ industry-leading Automated Content Recognition (ACR) data via Delta Sharing through the Databricks Marketplace in the United States. Historically, sharing or analysing large data files required manual transfers through secure File Transfer Protocol (FTPs) or o…