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Lexus Reinvents Gastronomic Luxury on Wheels with “Omotenashi on the Go”

Summary by La Vanguardia
Lexus has come back to surprise with a proposal that goes far beyond automotive. The Japanese firm launches “Omotenashi on the Go”, its first foodtruck of high gastronomy, uniting contemporary luxury with the tradition of omotenashi, that Japanese hospitality that transforms the everyday into extraordinary. And it does so with an exceptional ally: Roberto Martínez Foronda, chef of the acclaimed restaurant Madrid Tripea.Keep reading...
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Lexus has come back to surprise with a proposal that goes far beyond automotive. The Japanese firm launches “Omotenashi on the Go”, its first foodtruck of high gastronomy, uniting contemporary luxury with the tradition of omotenashi, that Japanese hospitality that transforms the everyday into extraordinary. And it does so with an exceptional ally: Roberto Martínez Foronda, chef of the acclaimed restaurant Madrid Tripea.Keep reading...

·Granada, Spain
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La Vanguardia broke the news in Granada, Spain on Monday, June 16, 2025.
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