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Levi’s Sues Premier Brands Group Over ‘Large-Scale Counterfeit Trafficking Operation’

Summary by Sourcing Journal
The denim brand claims Premier Brands Group peddled counterfeit Levi's products to unwitting consumers, infringing on more than a dozen trademarks.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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Levi’s Sues Premier Brands Group Over ‘Large-Scale Counterfeit Trafficking Operation’

The denim brand claims Premier Brands Group peddled counterfeit Levi's products to unwitting consumers, infringing on more than a dozen trademarks.

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Sourcing Journal broke the news in on Thursday, May 8, 2025.
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