US EditionLessons from Gen Z in affordable Japan travels
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Lessons from Gen Z in affordable Japan travels
As an expat living in Japan, it's always interesting to see how different generations approach travel here. A recent report from Boku to Watashi to Co., Ltd. (a Gen Z-focused marketing company) looked into the travel habits of Gen Z, and it highlighted some practical shifts that are worth paying attention to—especially if you're like most of us who are trying to balance exploration with the reality of living on a budget.One key takeaway: lots of…
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