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Leroy Merlin’s Former Russian Business Changes Name
The former Russian division of French DIY retailer Leroy Merlin has announced it will change its name to Lemana PRO as part of a wider rebranding effort following its sale to local management last year. “In order to adapt our mission and name to new challenges and goals, we decided to rebrand,” the company’s Deputy Director General Marina Fytova said in a company press release. “At the same time, our values, corporate culture and company DNA, re…
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The French retail chain, compromised in the eyes of many customers in the Union by sticking to the market of the aggressor country, has announced a name change. Leroy Merlin will disappear from Russia, and Lemana PRO will appear.
The Leroy Merlin chain of stores, which specializes in goods for building and home improvement, will change its name to Lehman Pro in Russia. The logo will also change: it now represents a stylized image of the house, using graphite and yellow shades instead of the usual green colors.
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