Leica Sells 'Twice as Much or Even More' Q Cameras Than M Rangefinders

Leica Sells 'Twice as Much or Even More' Q Cameras Than M Rangefinders

While celebrating the launch of its brand-new Leica SL3-P in Wetzlar, Germany, Leica delivered a series of presentations about its latest SL-Series model and the rest of its lineup, revealing some fascinating information about its cameras. Leica's best-selling series is not its iconic, beloved M-System rangefinders, but rather its premium compact Q cameras.

Leica explains the SL3-P and how it sets itself apart from the market

We spoke with SL-series product manager Gerrit Gissel about where the SL3-P fits into the lineup and what they mean for the company Leica’s product manager for the SL series cameras, Gerrit Gissel describes them as the company’s “technology lighthouse:” the thing that acts as a guide for all the company’s other efforts. We spoke to Gissel about the SL3-P, who it’s for, how it fits into the lineup, and the challenges of creating a product wit…