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Lego's New Superhero Ad Gives Marvel a Run for Its Money

Summary by Ground News
Lego's latest ad celebrates the heroes that can emerge in a world that's forgotten how to play. On average, kids spend just 2% of their time (or seven hours a week) playing, according to a global study conducted by the brand. One in 3 kids (32%) spend less than 3 hours aweek enjoying play.

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Lego's New Superhero Ad Gives Marvel a Run for Its Money

A team of fresh-faced superheroes assemble, united by a single mission. As they advance towards their end goal, they battle obstacles with some moral support from Groot, before thwarting a villain and coming face to face with their mysterious boss, Jane Lynch, in a dramatic final summit. No, this isn't the new Marvel movie. It's...

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Adweek broke the news in on Thursday, September 21, 2023.
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