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Legoland California to Host Nike X LEGO Play Arena Part of Summer Collabs, Shoe Drops

  • Nike and the LEGO Group launched a multi-year partnership starting summer 2025, including events and co-branded products worldwide.
  • The collaboration builds on shared goals to encourage play and creativity among kids, supported by basketball star A'ja Wilson as a key partner.
  • Events begin June 7-11 at the LEGOLAND California Play Arena featuring basketball activities, with additional activations in London and China later this summer.
  • The LEGO Nike Dunk set with 1,180 pieces, hidden compartments, and a unique basketball minifigure will release July 1 for $99.99, while LEGO-themed Nike footwear and apparel debut August and September 2025.
  • This partnership aims to inspire lifelong play by blending sport with creativity, with Wilson stating the collaboration can positively impact both kids and adults.
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promobricks.de broke the news in on Thursday, May 29, 2025.
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