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LeBron James teases 'decision of all decisions' in cryptic social media video announcement

LeBron James teased a major announcement titled 'The Second Decision' that promotes his collaboration with Hennessy for a limited-edition cognac celebrating his 23rd NBA season.

  • LeBron James teased a major announcement with a video on social media that alluded to his past 'Decision' while promoting a partnership with Hennessy.
  • James confirmed he is taking his talents to Hennessy VSOP as he enters his 23rd NBA season, which could be a record if he plays this season.
  • The video raised speculation about his future and retirement, especially after the Lakers' recent playoff exit.
  • This partnership with Hennessy coincides with James' 23rd season, celebrating his time in the NBA and possibly hinting at another significant announcement.
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Lean Left

A mysterious video made the basketball world believe LeBron James ended his career. Ticket prizes for the LA Lakers exploded, but the supposed announcement video turned out to be an advertisement for Cognac.

·Germany
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Right

(AFP) It was announced as "the decision of all decisions," fueling speculations about a possible transcendental announcement that kept the world of basketball on edge and triggered the prices of Los Angeles Lakers tickets.Read more]]>

Lean Right

Does basketball legend LeBron James end his career? The hint alone makes the ticket prices for the Lakers faster. One day later it is clear: it's all about advertising.

Lean Left

After announcing that he was about to make the "decision of decisions," suggesting that he was going to end a career, the Los Angeles Lakers player unveiled a commercial operation on Tuesday.

·Paris, France
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Spectrum News 13 broke the news in Orlando, United States on Monday, October 6, 2025.
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