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LeBron James Takes Drastic Legal Step, Issuing Cease and Desist Notice to AI Video Makers

LOS ANGELES COUNTY, CALIFORNIA, JUL 25 – LeBron James' legal team acted to stop AI misuse that created nonconsensual pregnancy videos, leading to the removal of multiple Instagram accounts with millions of views.

  • On July 24th, 2025, LeBron James' legal team sent a cease-and-desist letter to FlickUp and Interlink AI to remove an AI model depicting him in pregnancy videos.
  • This legal action followed the viral spread of AI-generated videos of LeBron James as pregnant, which had appeared on platforms like Instagram, TikTok, and X earlier in 2025.
  • FlickUp's founder, Jason Stacks, confirmed receiving the letter and removed all realistic likenesses from Interlink AI's software within 30 minutes to comply with legal demands.
  • The pregnancy video shared by X user @mvpbrown received more than 129 thousand likes and 8.4 thousand reposts within a single day, while Instagram took down at least three accounts that had distributed similar AI-generated clips.
  • LeBron James' legal action illustrates increasing efforts by celebrities to control unauthorized AI images and supports calls for laws like the NO FAKES Act to protect digital identity rights.
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404media.co broke the news in on Thursday, July 24, 2025.
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