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LeBron James Takes Drastic Legal Step, Issuing Cease and Desist Notice to AI Video Makers

LOS ANGELES COUNTY, CALIFORNIA, JUL 25 – LeBron James' legal team acted to stop AI misuse that created nonconsensual pregnancy videos, leading to the removal of multiple Instagram accounts with millions of views.

  • On July 24th, 2025, LeBron James' legal team sent a cease-and-desist letter to FlickUp to remove an AI model of him created with Interlink AI.
  • The letter responded to viral AI-generated male pregnancy videos of James spreading on TikTok and Instagram since April 2025, depicting him in bizarre situations without consent.
  • In response, FlickUp founder Jason Stacks removed all realistic human likenesses from Interlink AI's platform within 30 minutes, citing ongoing legal issues and a need to pivot the service.
  • On July 24th, user @mvpbrown shared a video on X that quickly gained significant attention, receiving more than 129,000 likes and 8,400 shares within 24 hours, while Instagram took down at least three accounts that had posted non-consensual AI-generated clips of James.
  • James' legal action marks one of the first celebrity cases against AI likeness misuse, highlighting challenges in curbing deepfake spread and supporting legislative efforts like the NO FAKES ACT to protect image rights.
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404media.co broke the news in on Thursday, July 24, 2025.
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