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LeBron James fools everyone with ‘second decision’ announcement
LeBron James used a viral marketing strategy referencing his 2010 free agency to announce a new Hennessy cognac partnership celebrating his 23rd NBA season.
- On Tuesday, LeBron James revealed his 'Second Decision' was a Hennessy V.S.O.P. ad, following Monday's teaser for their October collab.
- Following the Lakers' season-ending loss, questions rose about LeBron James's future after a Grade 2 MCL sprain and agent Rich Paul confirmed his $52.6 million player option.
- Referencing his July 8, 2010 The Decision, the teaser alluded to that moment, prompting fans on social media to roast the stunt while LeBron James posted three emojis in response.
- Fans rushed to ticket sites and prices for the Lakers home finale surged amid fears LeBron James might retire, while Hennessy unveiled a special-edition bottle marking their partnership dating to 2024.
- The episode shows James's marketing clout and social-media risk as the stunt recalled his July 8, 2010 The Decision, prompting mixed reactions from social media users.
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'Second decision' takes LeBron James' Hennessy partnership to new heights in celebration of crowning moment
It was more than 15 years ago when LeBron James made "The Decision" to leave the Cleveland Cavaliers in favor of the Miami Heat.A few days ago, James teased that he would unveil details on his "The Second Decision" on Tuesday, although it turned out to have virtually nothing to do with his basketball future."This fall, I'm going to be taking my talents to Hennessy V.S.O.P.," James said in a clip which was released well before the initially plann…
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Coverage Details
Total News Sources19
Leaning Left7Leaning Right3Center2Last UpdatedBias Distribution58% Left
Bias Distribution
- 58% of the sources lean Left
58% Left
L 58%
C 17%
R 25%
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