LeBron James fools everyone with ‘second decision’ announcement
LeBron James leveraged his 'Second Decision' teaser to launch a limited-edition Hennessy V.S.O.P. bottle celebrating his 23rd NBA season, marking a renewed collaboration with the cognac brand.
- On Tuesday, LeBron James announced his so-called 'Second Decision,' revealing it was an advertisement for his Hennessy V.S.O.P. collaboration, not a retirement.
- The teaser, echoing 2010, showed LeBron James sitting opposite an unnamed person in a cryptic video that referenced his famous free-agency reveal with Jim Gray.
- James framed the campaign by saying `This fall, I'm going to be taking my talents to Hennessy V.S.O.P.`, and the limited-edition bottle features his signature crowning gesture, hitting shelves in Australia on November 1.
- Fans responded by criticizing and mocking the stunt, as ticket demand surged from $82 to $580 for Lakers finale seats, and social media reactions voiced disappointment.
- Entering his 23rd NBA season and turning 41 in December, James extends his Hennessy partnership dating to 2024 alongside his US$1.3 billion net worth.
25 Articles
25 Articles
'Second decision' takes LeBron James' Hennessy partnership to new heights in celebration of crowning moment
It was more than 15 years ago when LeBron James made "The Decision" to leave the Cleveland Cavaliers in favor of the Miami Heat.A few days ago, James teased that he would unveil details on his "The Second Decision" on Tuesday, although it turned out to have virtually nothing to do with his basketball future."This fall, I'm going to be taking my talents to Hennessy V.S.O.P.," James said in a clip which was released well before the initially plann…
Coverage Details
Bias Distribution
- 58% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium