LeBron James becomes first professional male athlete to have likeness depicted in a Ken doll

LeBron James enters Barbie's world with new doll

Watch out, Ken. LeBron James is moving into the Barbie universe as Mattel prepares to launch a new doll in the likeness of the NBA great. James was chosen as the brand’s first “Kenbassador” due to his “positive impact on culture, style and community” for the last two decades, the company said Wednesday. The Barbie […] The post LeBron James enters Barbie’s world with new doll appeared first on Interaksyon.

LeBron James is plastic, it's fantastic: Mattel unveils Ken doll modeled after Lakers star

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first professional male athlete to have a Ken doll modeled in his likeness.

Mattel debuts LeBron James 'Ken' doll

EL SEGUNDO, Calif. — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.Mattel Inc. unveiled the LeBron Ken doll on Wednesday to kick off the toy manufacturer’s “Kenbassador” series. Last year, nine female athlete Barbies, including tennis star Venus Williams, were introduced.“As a young kid, I was fortunate to have role models who not only inspired me but also showed me what’…

He's just Ken: LeBron James becomes first pro male athlete Barbie doll as Mattel bets on adult customers

Mattel’s release of a LeBron James Ken doll solidifies its stance in growing its adult consumer base.

LeBron James Becomes the First Pro Athlete With This Special Honor from Mattel

From NBA championships to MVP honors to Olympic gold medals, LeBron James has received plenty of accolades throughout his decorated career. But this week, King James made history and got the royal treatment from a popular toy company. Read more...

King of the Lakers of Los Angeles Lebron James now has a Ken doll with his effigy, a first for a professional male athlete.