Learning from luxury - Wineland Media

Learning from luxury - Wineland Media

With South Africa’s high unemployment rate, inflation, and currency volatility, wine can be a tough sell. Less disposable income makes premium products less accessible and forces consumers to shop around. Are there lessons to be learned from the example of luxury goods?   “Consumers choose a product that’s the best quality for what they can afford at that moment, or they will look for more value in the products they purchase by shopping around f…