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Target Boycott Leaders Push Pressure After CEO Ouster

Incoming CEO Michael Fiddelke faces calls to reverse diversity policy rollbacks as Target's second-quarter sales fell 1.9%, impacted by a boycott led by civil rights leaders.

  • On August 21, 2025, civil rights leaders gathered outside Target's Minneapolis headquarters urging continued consumer pressure after longtime CEO Brian Cornell stepped down amid a boycott.
  • The boycott began on February 1, 2025, led by Pastor Jamal Bryant and Minneapolis activists in response to Target's rollback of diversity, equity, and inclusion initiatives under Cornell's leadership.
  • The boycott led to a 3.1% year-over-year drop in store traffic in Q2 2025 and was a key factor in Target's stock price falling by 31%, resulting in a $12.4 billion decrease in the company’s market capitalization and marking three quarters of declining revenue.
  • Bryant expressed his intention to arrange a discussion with the incoming CEO, Michael Fiddelke, in order to communicate their concerns, while urging him to restore Target's diversity, equity, and inclusion policies to prevent further setbacks.
  • Leaders warn Target must recommit to its $2.1 billion pledge to Black communities to restore trust and avoid jeopardizing the retailer's future amid ongoing consumer backlash.
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The Christian Post broke the news in on Thursday, August 21, 2025.
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