US EditionThe Source |Target Names New CEO As Continued Boycotts Impact Sales
Incoming CEO Michael Fiddelke faces calls to reverse diversity policy rollbacks as Target's second-quarter sales fell 1.9%, impacted by a boycott led by civil rights leaders.
- On August 21, 2025, civil rights leaders gathered outside Target's Minneapolis headquarters urging continued consumer pressure after longtime CEO Brian Cornell stepped down amid a boycott.
- The boycott began on February 1, 2025, led by Pastor Jamal Bryant and Minneapolis activists in response to Target's rollback of diversity, equity, and inclusion initiatives under Cornell's leadership.
- The boycott led to a 3.1% year-over-year drop in store traffic in Q2 2025 and was a key factor in Target's stock price falling by 31%, resulting in a $12.4 billion decrease in the company’s market capitalization and marking three quarters of declining revenue.
- Bryant expressed his intention to arrange a discussion with the incoming CEO, Michael Fiddelke, in order to communicate their concerns, while urging him to restore Target's diversity, equity, and inclusion policies to prevent further setbacks.
- Leaders warn Target must recommit to its $2.1 billion pledge to Black communities to restore trust and avoid jeopardizing the retailer's future amid ongoing consumer backlash.
22 Articles
22 Articles
Target still facing boycott from pro-DEI activists: 'Leadership change doesn’t mean anything without a culture change'
Organizers of a Target boycott that began in January are pointing to their tactics as a hopeful sign that actions against corporate retailers can still make a deep impact. When Target announced its current chief executive officer will be stepping down in February 2026 and an insider was taking the helm, those organizers saw it as a move in the right direction and stress more than ever that boycotts will continue as long as previous promises made…
PBS LEAPS on Lefty Boycott: Target Is 'Reeling, a 'Growing Backlash' After Ending DEI Push
Friday’s PBS News Hour unleashed a strangely energetic fusillade against the retail behemoth Target for supposedly bowing to Donald Trump and discreetly rolling back its objectively divisive and harmful "diversity, equity, and inclusion" (DEI) initiatives, hosting the pastor leading the left-wing boycott and parroting his talking points.
Pastor Jamal Bryant vows to continue Target boycott despite CEO change – Los Angeles Wave Newspaper Group
ATLANTA — Target’s leadership change will not end Pastor Jamal Bryant’s fight for accountability as he continues pushing the company to honor its promises to Black communities and demands supporters maintain pressure on the retailer. Target confirmed that Michael Fiddelke will replace Brian Cornell as CEO on Feb. 1, 2026, during a period of falling sales and ongoing boycotts. Bryant, who has led calls against the company, said he is “almost exci…
Did Boycott From Black American Pastors Send Target Corporation (NYSE:TGT) to Its Knees? CEO Suddenly Steps Down, Investors Lose $12 Billion in Stock Collapse
Pastor Jamal Bryant’s 40-day “TargetFast” campaign triggers massive consumer backlash after retailer abandons DEI commitments Target CEO Brian Cornell announced his resignation this week following a sustained boycott campaign led by Black pastors and civil rights leaders that has cost the company over $12 billion in market value since the retailer abandoned its diversity, equity and inclusion programs in January. The DEI Reversal That Started It…
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