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Lay's introduces seasonal Thanksgiving-inspired chips ahead of the holidays
The limited-time lineup adds maple bacon and chocolate-covered chips, while a sweepstakes offers holiday prizes including a Le Creuset casserole.
- On October 25, Lay's will debut its "Holi-LAY'S" lineup nationwide, featuring Cheddar Scalloped-Style Potatoes and Roasted Holiday Turkey chips inspired by traditional Thanksgiving dinner courses.
- PepsiCo Foods Senior Vice President of Marketing Denise Truelove said the lineup brings "fans flavors inspired by courses on the holiday table," reflecting the brand's bet on food's importance in holiday celebrations.
- Following the initial launch, Lay's will introduce Maple Bacon chips on November 8, offering "the perfect balance of sweet maple flavor and smoky bacon taste in every crunchy bite." Wavy Milk Chocolate and Wavy Dubai-Style Dark Chocolate arrive December 1.
- Beginning October 26, fans can enter the "Happy Holi-Lay's Sweepstakes" by scanning codes on qualifying bags, competing for prizes including a glass chip bowl and a Lay's x Le Creuset signature oval casserole.
- These seasonal launches build on Lay's nearly 90-year legacy, with chips produced using potatoes grown on more than 100 farms across North America. The brand emphasizes snacks made without artificial flavors or colors.
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34 Articles
Lay’s wants us to eat Thanksgiving dinner by the handful, so I tried the new chips
Take a minute to really picture a bag of classic salted potato chips. Feel the crisp corrugation of the sealed edge, hear the crinkle, and see the colors in your mind’s eye. It’s yellow, isn’t it? That’s because Lay’s has been around for almost 90 years, and it’s still America’s top-selling brand. Part of its evergreen appeal is the unending array of flavors, from BBQ to Dill Pickle to my personal fave, Fried Green Tomato. The season of goodwill…
·Fort Worth, United States
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Lay’s is launching 5 new holiday chip flavors, including chocolate-covered potato chips
Lay’s is bringing the flavors of the holiday dinner table to the snack aisle with five new limited-edition potato chip varieties, including roasted turkey, maple bacon and chocolate-covered chips.
·Houston, United States
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Coverage Details
Total News Sources34
Leaning Left3Leaning Right0Center25Last UpdatedBias Distribution89% Center
Bias Distribution
- 89% of the sources are Center
89% Center
11%
C 89%
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