US EditionLawsuit alleges David Protein understates calories and fat content of its bars
Third-party tests found calories up to 83% and fat up to 400% higher than labeled, prompting claims of FDA misbranding violations by David Protein bars.
- Linus Technologies, doing business as David Protein, faces a Jan. 23 class-action alleging testing found up to 83% more calories and 400% more fat than labels state.
- The company contends the discrepancies arise from EPG and says a bomb calorimeter was wrongly used to measure nondigestible calories, pledging to defend its labeling vigorously.
- Anresco Laboratories reported testing the red velvet bar, which plaintiffs say contained 271 calories and 12.2 grams of fat versus the label's 150 calories and 2.5 grams.
- Plaintiffs argue under FDA rules that the product is misbranded because the alleged discrepancies exceed the 20% threshold and are material to health-conscious consumers.
- Founded in 2024, David Protein rapidly attracted investors including Andrew Huberman and Peter Attia, who stepped down last month, while its $39 for a 12-pack price and 'Regina George' comparisons fueled viral backlash.
16 Articles
16 Articles
‘I Have Been Regina Georged’: Woman Loves David Protein Bars, Goes Through 12 Every 2 Weeks. Then She Finds Out What’s Really In Them
woman eating bar (l) woman shares protein bars issue (c) Davids Protein bars (r) Following a class-action lawsuit over the accuracy of its nutrition labels, fans of David Protein bars are taking to TikTok to express their frustrations. One die-hard customer who says she eats one bar a day recently posted a viral video claiming she feels like she was “Regina Georged” by the company. The reference comes from the movie “Mean Girls,” where the chara…
Lawsuit says protein bars marketed as low-fat actually pack a lot more calories
David Protein, a fast-growing brand known for its high-protein, low-calorie bars, is facing a class-action lawsuit that could shake the health-conscious snack market. Three consumers allege the companys products contain far more calories and fat than advertised, potentially undermining their appeal to people trying to manage weight.RELATED STORY | Protein tops Americans' 2026 nutrition priorities, survey findsThe lawsuit targets David Proteins p…
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