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Lawsuit accuses firearms group of using gun owners’ personal data to tailor political ads

The National Shooting Sports Foundation compiled data on millions of gun owners without consent to support Republican campaigns, with class-action damages potentially exceeding $5 million.

  • A firearms trade group built a database with personal details of millions of gun owners and used it for political ads, according to a new lawsuit.
  • The National Shooting Sports Foundation is accused of obtaining data from gun makers without customers' consent and enriching itself through political advertising.
  • The lawsuit alleges the group shared gun owners' data with the Trump campaign and Republican political consultancy Cambridge Analytica for targeted ads in 2016.
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Lawsuit accuses firearms industry group of using gun owners' personal data to tailor political ads

A new lawsuit filed in Connecticut accuses a firearms industry group of secretly building a database containing the personal information of millions of gun owners and using the data to target gun rights supporters with political ads.

·United States
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The Business Journal broke the news in on Monday, September 29, 2025.
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