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Lawson Is Taking on a New Challenge in Ikeda City, Osaka Prefecture, by Co-Creating a New Convenience Store with Local Residents. President Takemasu: "The 'Kintaro Candy' Model Has Its limits."
This article focuses on Lawson's new challenge to revitalize new towns facing declining birth rates and an aging population. Along with the words of the company's president, Takemasu, we will explain the background of their pilot project to break away from the conventional, uniform model and build stores optimized for each region.
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This article focuses on Lawson's new challenge to revitalize new towns facing declining birth rates and an aging population. Along with the words of the company's president, Takemasu, we will explain the background of their pilot project to break away from the conventional, uniform model and build stores optimized for each region.