Law Roach Investigates The Perfect Silk Press In SheaMoisture’s New Campaign

Law Roach Investigates The Perfect Silk Press In SheaMoisture’s New Campaign

By Larry Stansbury ·Updated March 9, 2026 Getting your Trinity Audio player ready… For decades, the silk press has been more than a hair>SheaMoisture’s newest campaign, The Silk Press Conference. In it, an investigation, to uncover how it-girls are achieving the perfect silk press, is being led by none other than fashion’s ultimate Image Architect, and king of the silk press, Law Roach. The answer arrives with the debut of Silk Press In A Bottle…

Law Roach Is the King of the Silk Press

Credit: Getty Images / ByrdieHair Full of SecretsOur hair care routines are deeply personal. From our first salon experience to the first product we fell in love with, every moment is a part of our hair story. At Byrdie, we're fascinated by the entire journey—the styling triumphs and the lessons we've learned from wash day disasters. With Hair Full of Secrets, we're bringing you the tried-and-true products, rituals, and recommendations your favo…