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Latto Announces Pregnancy, Reveals Baby Bump in Music Video

  • On March 20, 2026, Latto dropped the single Business & Personal , revealing her pregnancy in the visuals and announcing her forthcoming fourth studio album Big Mama, with a 5/29 release date.
  • A day earlier, Latto posted a cinematic trailer on March 19 that played on the Big Mama persona and recent pregnancy rumors amid a buzzy feature run with Nemzzz, Ice Spice, Cardi B, Summer Walker, 21 Savage, and Ludmilla.
  • At about one minute, the video shows Latto displaying a baby bump in an all-white two-piece set and a scrapbook with a positive test that reads 'I only took one test because I already knew what it was.' while she raps 'Car seat, got a kid on the way.'
  • Celebrities quickly reacted, with SZA's 'GORGEOUS!!!!Congratulations.' and 50 Cent's 'Congratulations.' while Latto continued promoting her album and asserted 'Aye this baby ain’t slowing s--t down.'
  • Given her 2024 album and prior chart milestones, the single is slated for the Billboard Hot 100 and Big Mama follows Sugar Honey Iced Tea, which topped Top Rap Albums.
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Billboard broke the news in United States on Friday, March 20, 2026.
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