In Texas, a Political Group Bets $6 Million on Latino Voters Coming Back to Democrats
The group is combining a $4 million ad buy and a $2 million voter drive as Democrats try to regain support after Latino voters shifted toward Trump.
- Somos Votantes and Somos PAC launched a $6 million campaign in Texas, combining a $2 million statewide door-to-door voter-education push with a $4 million advertising effort targeting Latino voters ahead of the midterms.
- Last fall, the Texas Legislature redrew district boundaries under pressure from President Donald Trump to favor the GOP, aiming to capture five Democratic House seats and intensify the fight for control of the chamber.
- Targeting the 15th, 23rd, and 35th districts where Trump won by double-digit margins in 2024, Somos PAC is investing early; Melissa Morales, founder of Somos Votantes, said, "We're going to have to do it early."
- To reconnect with former Trump voters, Morales noted that they need a reason to support Democrats, warning, "We risk people staying home because they're disillusioned about everything."
- While 43% of Latino voters supported Trump in 2024, only 29% of Hispanic adults approved of his performance in a June AP-NORC poll, a divergence that presents an opportunity for organizers to reconnect with voters.
21 Articles
21 Articles
In Texas, a political group bets $6 million on Latino voters coming ba
A left-leaning group is planning to spend $6 million organizing Latino voters in Texas , a group that has trended away from Democrats but is pivotal to their hopes of picking up seats in Congress. Somos Votantes has started a $2 million statewide voter education push centered on door-to-door conversations and voter registration. Its affiliated political committee, Somos PAC, is preparing a $4 million advertising campaign focused on three South T…
Associated Press News
In Texas, a political group bets $6 million on Latino voters coming back to Democrats
A left-leaning group is spending $6 million to organize Latino voters in Texas. Somos Votantes has launched a $2 million voter education campaign, focusing on door-to-door conversations and registration.
Political group bets $6 million on Texas Latino voters coming back to Democrats
A left-leaning group is planning to spend $6 million organizing Latino voters in Texas, a group that has trended away from Democrats but is pivotal to their hopes of picking up seats in Congress. Somos Votantes has started a $2 million statewide voter education push centered on door-to-door conversations and voter registration. Its affiliated political committee, Somos PAC, is preparing a $4 million advertising campaign focused on three South Te…
Latino Organizations Unite in Unprecedented Push to Mobilize 5 Million Voters Ahead of Midterms
Four of the nation's largest Latino civic organizations are joining forces for the first time in an ambitious effort to mobilize more than 5 million Hispanic voters ahead of the 2026 midterm elections, marking one of the most significant voter engagement campaigns ever launched within the Latino community.
A left-wing group plans to spend $6 million to organize Latino voters in Texas, a demographic that has moved away from Democrats but is key to their hopes of winning seats in Congress.
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