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Carrefour and Coopérative U Form Retail Media Alliance

Summary by ppc.land
French retailers join forces for buying power and retail media, threatening competitor Criteo's business. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.
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Sales, buybacks, closures and this time an alliance: the recomposition of the large distribution sector is on Monday experiencing a new episode with the weight partnership announced by Carrefour and Coopérative U that will now negotiate together and from Brussels their...

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Carrefour's CEO welcomed an alliance that "enhanced [its] purchasing competitiveness for the benefit of [its] customers."

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leprogres.fr broke the news in on Monday, July 7, 2025.
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