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How the Livestrong wristband survived Lance Armstrong

In 2004, yellow LIVESTRONG wristbands were introduced by Lance Armstrong's cancer foundation, becoming a widespread symbol of support worn by tens of millions, including celebrities, politicians, and Armstrong's rivals.
Armstrong, who battled testicular cancer at 25 and subsequently dominated cycling, cultivated an inspiring image that many embraced, though some knew he was doping.
Floyd Landis, David Walsh, and Emma O'Reilly, among others featured in "United States of Scandal," attempted to expose Armstrong's doping, facing his intense reactions for questioning him.
Corporate sponsors like NIKE, who stated that Armstrong misled them for over a decade, played a role in shielding Armstrong, but he was eventually stripped of his seven Tour de France titles, endorsements, and an Olympic medal, and was banned from cycling for life.
Despite the scandal, the Livestrong organization continues its mission to help people with cancer, even after its 2012 "divorce" from Armstrong, as Suzanne Stone, the CEO, stated, "He got the bike, and we kept the house.

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How the Livestrong wristband survived Lance Armstrong

By Jake Tapper, CNN (CNN) — Uneasy lies the head that wears a crown, said Shakespeare’s Henry IV, but the king of cycling, Lance Armstrong, wasn’t content with his athletic garland, he had the rest of us wearing something too: those yellow silicone gel wristbands that read LIVESTRONG. Introduced in 2004 as part of his cancer foundation, those wristbands were on the wrists of tens of millions of us, including celebrities, politicians, and even Ar…

5 days ago

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24ur.com

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Lance Armstrong: I'm grateful it's still me

Today, former American cycling star Lance Armstrong's life mission is to make better decisions. A lesson that he began to study after practically everything he created was taken from him due to the abuse of prohibited foods.

6 days ago·Ljubljana, Slovenia

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