US EditionLadies' Choice: The 1955-56 Dodge La Femme - Mac's Motor City Garage.com
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Ladies' Choice: The 1955-56 Dodge La Femme - Mac's Motor City Garage.com
In 1955, Dodge launched a brief and perfunctory campaign to market a car for women and called it La Femme. While writers will make suggestions to the contrary, the Dodge La Femme wasn’t really a serious attempt to market automobiles to women. That is, it wasn’t based on formal market studies or serious efforts to learn what women would want in a car. Rather, the La Femme was inspired by a pair of glass-topped 1954 Chrysler Newport show cars…
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