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How Domain's ad Policy Change Was a Big Win for REA Group

Summary by Mumbrella
REA’s business model got a shot in the arm last year when its key competitor Domain stopped running third-party ads.Under a policy introduced by new owner Costar, Domain claimed it was setting a new standard as the only major property marketplace to remove third-party, non-property advertising from its platforms. In its own words, Domain would […]

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Australian Financial Review broke the news in Sydney, Australia on Wednesday, June 24, 2026.
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