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Labubu resale price falls may be more about supply than demand
Pop Mart increased Labubu toy supply tenfold to 30 million units monthly, boosting direct sales and causing resale prices to drop sharply since summer 2025.
- This year, resale prices for Pop Mart's Labubu toys have fallen from a summer peak, with Qiandao showing Luck dropped from above 500 yuan in June to around 108 yuan.
- Pop Mart increased supply of plush toys, including Labubu, by 10 times this year and produces around 30 million units a month, Sid Si said.
- Kasidit Teerawiboosin, 22, reseller in Thailand, said `Prices in the Thai resale market are going down really, really, really fast` even as The Monsters series drove over a third of first-half revenue with celebrity fans Lisa, Rihanna, and David Beckham.
- Resellers are feeling immediate financial pressure as some character prices fell below official Pop Mart stores, investors blamed cooling demand, and Pop Mart's share price dropped around 25 per cent since August highs.
- Investors must balance rapid stock gains against potential revenue peaking this year as Pop Mart's largest store in Bangkok reshapes resale channels and stock performance is up 186 per cent year to date.
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Labubu resale price falls may be more about supply than demand: Analysis
SHANGHAI: Kasidit Teerawiboosin, 22, has ridden the wave of Labubu's success as a reseller in Thailand of toys from Pop Mart, but the days of easily making money flipping the toothy-grinned monsters are numbered."Prices in the Thai resale market are going down really, really, really fast," said Teerawiboosin,
·Singapore
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Total News Sources7
Leaning Left1Leaning Right1Center5Last UpdatedBias Distribution72% Center
Bias Distribution
- 72% of the sources are Center
72% Center
14%
C 72%
14%
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