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Macy’s Thanksgiving Day Parade Brings Pac-Man and Labubu to Manhattan

Pop Mart and KPop Demon Hunters join 33 clown crews and 11 marching bands in the 99th parade watched by over 50 million viewers nationwide.

  • On Nov. 27, the Macy's Thanksgiving Day Parade runs from Manhattan's Upper West Side to Macy's Herald Square, featuring 34 balloons, four mini-balloons, 28 floats, 33 clown groups and 11 marching bands.
  • This year, Pop Mart, the parent company of Labubu, debuts a float featuring characters like Skullpanda and Dimoo, joining new cultural entrants such as 'KPop Demon Hunters'.
  • A 16-foot-tall jagged-toothed Labubu monster will float through midtown Manhattan, and the Pop Mart float features Skullpanda, Peach Riot, Dimoo, Molly, Duckoo, and Mokoko.
  • More than 3.5 million people watch in New York City each year, and NBC will broadcast the parade with Peacock simulcast and a Spanish-language telecast on Telemundo.
  • With forecasts calling for a high of 48 degrees and light winds, The Weather Channel and AccuWeather predict winds near 13 mph, while New York City wind safety limit prohibits full-size balloons if gusts exceed 35 mph.
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Adweek broke the news in on Wednesday, November 26, 2025.
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