US EditionLA Olympics to Sell Naming Rights to some Venues in Game-Changing Deal for 2028
The landmark deal breaks the International Olympic Committee's policy to raise revenue beyond the $6.9 billion budget by selling naming rights to multiple temporary venues.
- On Thursday, Los Angeles 2028 Olympic and Paralympic Games organizers said they will sell venue naming rights for the first time in Olympic history, organizers said Thursday.
- Facing a $7.1 billion budget gap, LA28 organizers said they seek new revenue through an IOC-approved program to sell venue naming rights this year.
- By partnering with Honda and Comcast, LA28 already secured venue naming rights for the Honda Center and Comcast Squash Center, with rights extending to up to 19 temporary venues.
- IOC’s TOP sponsors will have first right of refusal for venue naming deals, including temporary venues, organizers said.
- LA28 chairman and CEO Casey Wasserman said revenue from the deals goes above what’s in LA’s current $6.9 billion budget and adds to the $2.5 billion sponsorship target.
132 Articles
132 Articles
The Washington Hispanic
The organizers of the Los Angeles 2028 Olympic Games will sell the name rights of some tournament venues to generate additional revenue, a measure that breaks with the Olympic tradition of banning brands in stadiums and sports arenas. In a statement published on Thursday, the organizers (LA28) stated that this historic change will apply to the featured venues to contribute to the further increase in commercial revenue in sport. "From the moment …
TimesDaily
Decatur DailyOrganizers for LA Olympics trying something new by selling venue names
Organizers of the Los Angeles Olympics will sell naming rights for a handful of its venues in deals expected to bring multiple millions of dollars to the 2028 Games while breaking down the International Olympic Committee's long-sacrosanct policy of keeping…
The Organising Committee of the OJ 2028 announced this Thursday, June 14th that Honda and Comcast companies will give their names to competition-hosting speakers, a first. Other "naming" contracts could follow.
Organizers of the 2028 Summer Olympics in Los Angeles will sell naming rights to venues to secure additional funding.
Los Angeles 2028 will be allowed to have company sponsor names on the various sites that will be used during the events.
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