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Michelob ULTRA Returns to Super Bowl with Olympic, Hollywood Stars

Michelob Ultra’s Super Bowl ad stars Kurt Russell and Olympic athletes to promote Team USA and its 'Superior Is Worth Playing For' campaign ahead of 2026 Winter Olympics.

Michelob ULTRA is returning to the Super Bowl with a new commercial that combines Hollywood stars with Olympic legends, looking to get fans pumped for this year's Olympic Winter Games.

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Adweek broke the news in on Wednesday, January 28, 2026.
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