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Michelob ULTRA Returns to Super Bowl with Olympic, Hollywood Stars

Michelob Ultra’s Super Bowl ad stars Kurt Russell and Olympic athletes to promote Team USA and its 'Superior Is Worth Playing For' campaign ahead of 2026 Winter Olympics.

Summary by Fox 2 Now St Louis
Michelob ULTRA is returning to the Super Bowl with a new commercial that combines Hollywood stars with Olympic legends, looking to get fans pumped for this year's Olympic Winter Games.

4 Articles

The Hollywood ReporterThe Hollywood Reporter
Lean Left

Why Michelob Ultra Turned to Kurt Russell, Lewis Pullman and Joseph Kosinski For Its Action-Packed Super Bowl Ad

In 'The Ultra Instructor,' Kosinski leveraged the movie stars and some real-life Olympic athletes to film an action-filled commercial on a real ski mountain.

·Los Angeles, United States
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Fox 2 Now St LouisFox 2 Now St Louis
Center

Michelob ULTRA returns to Super Bowl with Olympic, Hollywood stars

Michelob ULTRA is returning to the Super Bowl with a new commercial that combines Hollywood stars with Olympic legends, looking to get fans pumped for this year's Olympic Winter Games.

·St. Louis, United States
Read Full Article
AdweekAdweek
Center

Kurt Russell Does His Own Stunts in Michelob Ultra’s Super Bowl-Olympic Crossover

Lewis Pullman also stars in the spot from Top Gun: Maverick director Joseph Kosinski.

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soapoperanews.netsoapoperanews.net

DAYS' Robert Scott Wilson Featured in Star-Studded Super Bowl Ad

Days of Our Lives star Robert Scott Wilson appears in a star-studded Michelob Ultra Super Bowl commercial alongside Kurt Russell, Lewis Pullman, and Olympic athletes. The post Days of Our Lives Star Robert Scott Wilson Pops Up in Star-Studded Super Bowl Ad appeared first on Soap Opera News.

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Adweek broke the news in on Wednesday, January 28, 2026.
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